The former Footballer and I'm A Celebrity star will front prime time game show Moneyball - formerly known as The Money Shot.
Navigating their way through a series of questions, contestants can accumulate large sums of money for every correct answer. But as the cash up for grabs continues to climb, so does the pressure, leaving both players and viewers in suspense.
The chance of losing it all looms large, and players may consider an early exit with the prize fund. But in a unique game show twist, they have to take one final shot, which could see them forced back into the game or leaving with their hard earned cash.
Ian Wright said: "Look who’s got a brand new game show! From the moment ITV got in touch with the idea, I was hooked and there was no way I could’ve said no to Moneyball. It’s exhilarating, fun, dramatic, everything you want from a game show. Even though I know I’ll want everyone to win the money and even though I know I’ll be in bits when they lose, I can't wait for everyone at home to experience the real drama of Moneyball."
Katie Rawcliffe, Head of ITV Entertainment Commissioning, said: "We are delighted to have Ian at the helm of this exciting, new format that suits him perfectly. A heart-stopping game show that is full of humour, drama and life changing moments."