ITV HUB REVEAL GROWTH OF STREAMS OVER CHRISTMAS PERIOD
ITV Hub record growth during December 2020, achieving 81 million programme streams, an increase of 5% year on year.
The festive season between 21st December and 3rd January saw an uplift in viewing of 11%, compared to the same time in 2019.
Coronation Street was the most popular programme on the ITV Hub over Christmas, with its hour long Christmas day episode scoring the highest performance, with 1 million streams.
The return of The Masked Singer hitting 0.5 million streams on the ITV Hub, and The Real Housewives of Cheshire reaching 0.4 million streams.
New ITV2 series The Cabins having already attracted nearly 2 million streams across the first 5 episodes (as of 11th January). The first episode has 0.5 million streams and an average audience of 0.3 million people across the whole programme, in addition to linear viewing.
Good Morning Britain became the biggest daytime programme on Hub and the 4th most popular programme on Hub overall during December. With 1.8 million hours of viewing, it was up by +46% compared to December 2019.
All other daytime output achieved significant growth, with This Morning up by +103%, Lorraine on +91% and Loose Women +43%.
Rufus Radcliffe, Managing Director, ITV On Demand said: "The ITV Hub enjoyed a successful Christmas period, with excellent figures across all programme genres. It’s great to see such positive engagement in our catch up and simulcast services on the Hub which demonstrate that, while viewer habits may be changing, the demand for ITV’s content remains as strong as ever."