BRITISH SOAP AWARDS 'AXED FOR GOOD' BY ITV, ACCORDING TO REPORTS

The British Soap Awards have reportedly been axed for good by ITV.

A source told The Sun: "Sadly, the soap awards have had their day and won’t be returning. It’s a real shame but they no longer pull in the advertising or sponsorship money anymore. It won’t be back. It’s dead in the water. There are plenty of others awards shows, like the Baftas and the National Television Awards that incorporate soap, they don’t need their own event anymore."

The Awards ceremony last aired in June 2023 reached 5.7 million viewers in total, with just under one million streams on ITVX and a peak of 3.2 million viewers via its linear overnight broadcast.