ITV, STV and Livewire Pictures are to join forces with the Disasters Emergency Committee (DEC) and the media & entertainment group Global to stage a two hour fundraiser concert raising money for the humanitarian appeal in Ukraine on Tuesday 29th March.
Concert for Ukraine will bring together names from the world of music for a unique event spreading a message of hope and support, and most importantly, raising funds for the ongoing DEC Ukraine Humanitarian Appeal.
Camila Cabello, Ed Sheeran, Emeli Sandé, Gregory Porter and Snow Patrol are the first performers to be announced for Concert for Ukraine, a two hour fundraiser event raising money for the humanitarian appeal in Ukraine on Tuesday 29th March.
All sponsorship and advertising revenue generated from the broadcast of the event (primetime across both linear and simulcast), which is expected to raise over £3 million, will also be donated by ITV to the DEC appeal.
Camila Cabello said: “My heart is breaking for the people of Ukraine. As refugees from Ukraine join millions of other displaced people around the globe, we all have a responsibility. One of the biggest needs is to get funds to organisations who can serve these communities directly, so we’re focusing our efforts on doing that as quickly as we can.”
Emeli Sandé said: “I will be singing to try to help every human being forced to flee their home and in solidarity with those being racially discriminated against even within this humanitarian crisis. Nobody should be refused access to relief, aid and the right to cross the border to safety, and I’m pleased for the chance to support the DEC’s appeal to help all people whose lives have been affected by the conflict.”
The broadcast will combine emotive music performances with short films recognising the ongoing relief efforts and the plight faced by people affected by the conflict in Ukraine. Viewers will be able to donate money to the cause throughout the evening.
Katie Rawcliffe, Head of Entertainment Commissioning at ITV, said “Music is a very powerful tool when it comes to showing support and solidarity, and at ITV we are proud and privileged to be working with Livewire Pictures, Global, M&S and the DEC on such an important and necessary fundraising event.”