CHANNEL 4 SECURES PARIS 2024 PARALYMPICS
With exactly four years to go until the Opening Ceremony, Channel 4 has today been awarded the UK television rights to the Paris 2024 Paralympic Games.
The deal with Channel 4 includes multi-platform broadcast rights within the UK and will see the broadcaster build on its acclaimed coverage of London 2012 and Rio 2016 which broke UK viewing records for Paralympic sport. London 2012 reached 69 per cent of the population.
Paris 2024 will showcase Para athletes’ performances in a unique and spectacular way, organising the Games in some of the most iconic venues in Paris and its region, including Wheelchair Fencing in the Grand Palais, Blind Football in front of the Eiffel Tower and Para Equestrian in the Palace of Versailles.
Andrew Parsons, IPC President, said: "We are delighted that Channel 4, a broadcaster with a global reputation for its stunning Paralympic coverage, has been awarded the broadcast rights to the Paris 2024 Paralympic Games. With London 2012 and Rio 2016, Channel 4 created a blueprint for how a commercial broadcaster can raise the profile of Paralympic sport and its athletes to new levels. They have reached record audiences, in particular young people, identified and developed some fantastic new presenting talent and played a significant role in delivering seismic shifts in attitudes and perceptions towards people with an impairment in the UK... They have committed to build on this fantastic work over the next four years and continue to innovate within Paralympic broadcasting and we look forward to working with them as they help contribute to the IPC’s vision of enabling Paralympic athletes to achieve sporting excellence to inspire and excite the world."
Alex Mahon, Channel 4 Chief Executive, said: "The Paralympic Games is at the heart of what we do at Channel 4 and we are proud to have been the Paralympic broadcaster since London 2012. We truly believe in the transformative power of sport and have been using the Paralympics to inspire change in attitudes towards disability in the UK since 2012.
“We believe with passion that the Paralympic Games can enrapture audiences, with high quality, dramatic, elite sport, and also drive social change in the perceptions of disability. There is nothing else quite like it."