TalkTV has revealed its logo and visual identity ahead of the channel’s launch this spring.
News UK Broadcasting Executive Creative Director, Erron Gordon said: “At TalkTV we will be covering the big stories of the day and beyond, stories that matter to our audience. Our new logo represents that conversation whether on TV, on radio or on their smartphones...
“Our intention was to create a logo that is a bold, clear, recognisable and unique mark, one that stands out and cuts-through the rest of the established news and current affairs ‘noise’.
“When deciding on the colour scheme for TalkTV we wanted to marry authority with warmth. For our primetime television output we’ll use the darker more serious tones of navy blue and during the daytime we’ll freshen things up with a lighter blue. Both primetime and daytime blues marry up beautifully with the warmth of persimmon orange, a stunning orangey gold palette. These colours reflect the message and tone of the network and our output.
“The speech bubble is a clear symbol of our intent as a channel to engage with our audience. The fact the speech bubble contains and holds the TalkTV wordmark is a clear indication that the channel is at the centre of all of this, enabling people to voice their opinion.”
The logo was designed by award-winning British design agency Jump, who have produced creative identities for leading media and entertainment brands for more than 25 years.
TalkTV will offer a mix of programming. There will be proper news bulletins, sports and entertainment shows, as well as current affairs, debate, opinion and documentaries which "call on the expertise of journalists and broadcasters from across News UK’s brands".