SUPERMARKET SWEEP PROMOTED TO ITV

ITV has commissioned a brand-new series of Supermarket Sweep with the show moving from ITV2 to ITV when it airs later in the year. The series will consist of 25x60' episodes, stripped weekdays in a new daytime slot and will include six celebrity specials.



Rylan Clark-Neal will return as Host and Store Manager guiding the shoppers as they go wild in the aisles and try and make their way through to the all important ‘Super Sweep’ to win a cash prize. All the iconic elements of the past will be returning, including the unforgettable inflatables and catchphrases, as well as an added dose of trivia and Rylan cheekiness.


Host Rylan commented: “I had the time of my life making Supermarket Sweep and have been so touched by the genuine warmth people had for the show. Taking Sweep to ITV is a dream come true and I can’t wait to welcome shoppers of all ages into our store”.


Katie Rawcliffe, Head of Entertainment Commissioning at ITV says: “Rylan is a brilliant addition to weekday afternoons and Sweep is a fantastic example of nostalgia rebooted for the 21st Century. We’re really excited to go wild in the aisles with him and Thames all over again!”


Supermarket Sweep was a success when it was rebooted in 2019 for the ITV2 audience as a prime-time nightly show and was the channel’s highest rated 8pm launch with 1.2 million viewers.

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