DRAGONS' DEN REVEALS LINE-UP FOR 2027 AS JAMIE LAING JOINS HIT BBC SERIES

The Dragons are back in business as the BBC’s long-running hit returns in 2027. Den heavyweights Peter Jones, Deborah Meaden and Steven Bartlett will be joined throughout the series by Tropic skincare supremo Susie Ma.

Each episode will also feature one of the following: REFY co-founder Jenna Meek, the entrepreneur behind one of the UK's fastest-growing beauty brands, with annual turnover exceeding £40 million; Gary Neville, the former footballer turned businessman and returning Guest Dragon, back for his third series in the Den; or Jamie Laing, who brings his entrepreneurial flair to the Den for the first time as a Guest Dragon.

This formidable cohort of business elites is set to strike fear into the hearts of a fresh wave of entrepreneurs.

Newest Guest Dragon Jamie Laing is an entrepreneur, broadcaster, producer, author and one of the UK’s most recognisable and versatile media personalities. Jamie joins the influential group of business leaders ready to back Britain's brightest business hopefuls and excite audiences on iPlayer and BBC One next year.

An entrepreneur at heart, Jamie is the co-founder of podcast production company Jampot Productions and co-founder of Candy Kittens, which has grown into one of Europe’s fastest-growing confectionery brands. In 2025, Jamie and the Candy Kittens Group acquired graze, further expanding his footprint across the food and consumer space. He hosts two chart-topping podcasts: NewlyParents and Great Company, the latter exploring the stories, personalities and ideas behind some of the world’s most successful businesses.

In broadcasting, Jamie starred in and executive produced the Disney+ Original series Raising Chelsea alongside his wife, Sophie Habboo. His work also includes presenting on BBC Radio 1 and appearing on BBC One's Strictly Come Dancing in 2020.

In 2025, Jamie raised over £2 million for Comic Relief’s Red Nose Day, completing five consecutive ultra-marathons, covering more than 150 miles, over five days from London to Salford.

He is also the author of Boys Don’t Cry, which explores the importance of having open conversations around the subjects men can often find difficult to discuss.

Today, Jamie continues to evolve his career across broadcasting, production, entrepreneurship, writing and digital media.

Guest Dragon Susie Ma, has built one of the UK's fastest-growing beauty brands with an annual turnover of £68 million, she will join Peter Jones, Deborah Meaden and Steven Bartlett in every episode, offering audiences and entrepreneurs alike fresh perspectives on the world of business.

Gary Neville says: "This will be my third season in the Den and I love every minute of it. I can’t wait to get back in there with the Dragons. For me, it’s always been about the entrepreneurs - their ambition, their stories and, ultimately, whether they’ve got what it takes to build a great business. I’m excited to see who walks through those doors this season."

Susie Ma says: "I’m so excited to be returning to the Den! I enjoyed the experience so much last time - there’s nothing quite like meeting someone with a brilliant idea and the courage to put everything behind it. I know how powerful it can be when someone believes in you and your vision, and having the chance to give that same belief to another entrepreneur feels like a full circle moment for me. I can’t wait to see what the next round of entrepreneurs bring to the Den."

Jenna Meek says: "I’m so excited to be joining Dragons’ Den for the second season as a guest. The first season was such an incredible experience – from meeting so many inspiring entrepreneurs to hearing their ideas, stories and ambitions, and being able to support them as they build and grow their businesses.

It's been amazing to see the energy, creativity and determination that goes into building a business, and I'm excited to be part of it all again. There’s so much to look forward to, and I know this is going to be a very exciting series. I can’t wait for everyone to see what’s coming."

Jamie Laing says: “I'm incredibly excited to be joining the Dragons and meeting the entrepreneurs brave enough to step into the Den. Building businesses has been such a huge part of my journey, and I know first-hand what it feels like when people don't believe in your idea, that sting stays with you...

"So I want to be the Dragon who does believe, who sees not only what's possible in someone's business even when others might not but sees the potential in the entrepreneur. There will always be challenges, mistakes and moments of doubt along the way, but they're often the most valuable experiences you can have. I can't wait to bring my own perspective to the Den, ask the right questions, share what I've learned, and help the entrepreneurs we meet take their businesses to the next level."

Samantha Davies, Executive Producer, BBC Studios Entertainment says: “This series sees one of the most exciting line-ups ever to enter the Den. Alongside our iconic Dragons Peter Jones, Deborah Meaden and Steven Bartlett, we're thrilled to welcome back fan-favourites Gary Neville, Susie Ma and Jenna Meek, who continue to shake things up with their fresh perspectives and fearless approach to investing. We're also delighted to have Jamie Laing make his Den debut this series. He’s an exceptional entrepreneur with infectious energy and ambition, and we can’t wait for audiences to see what happens when he walks through those iconic lift doors.”

Kalpna Patel-Knight, Head of Entertainment at the BBC says: “Dragons’ Den remains must-watch television because the ambition, risk and reward for the budding entrepreneurs are all very real indeed. Jamie Laing entering the Den as a Guest Dragon is an exciting prospect and he will be bringing a fresh perspective thanks to his experience of building a modern British business success story."

Dragons’ Den has seen 33 million viewer hours this year to date, across all available episodes on BBC iPlayer.