CHANNEL 4 LAUNCHES MARRIED AT FIRST SIGHT UK FAST CHANNEL

Channel 4 this week launches MAFS Live – a dedicated FAST channel offering Married at First Sight UK fans the chance to watch back-to-back episodes from Series 6 to 8 around the clock.

MAFS Live will make its debut on the Channel 4 streaming platform on Thursday 7 December, becoming Channel 4’s first Free Ad-Supported Television (FAST) channel in the UK.

The two-month pilot, running to Wednesday 7 February 2024, aims to gauge viewer appetite for the FAST format, while providing an innovative and viewer-focused streaming experience for fans of the popular reality series.

The channel will be available on Channel 4 streaming across web browsers, mobile devices, and tablets, helping audiences indulge in their favourite moments whenever and wherever they choose to watch.

Channel 4’s Head of Streaming Editorial, UK & International, Alex Wall said “FAST is swiftly becoming a popular feature with viewers across the globe and we're excited to bring MAFS fans a new way to enjoy non-stop hours of their favourite show.”

Throughout the pilot period, Channel 4 will closely monitor viewer engagement, tracking views and user behaviour to gain valuable insights that will inform the network's future FAST strategy on Product.

The trial will enable Channel 4 to adapt and enhance its offerings based on real-time feedback, ensuring that future FAST channels align seamlessly with audience preferences.

Channel 4 encourages viewers to dive into the MAFS Live experience and share their thoughts on social media using the hashtag #MAFSLive.