FARMING FOR LOVE: CLARKSON'S FARM STAR LISA HOGAN TO HOST NEW ITV DATING SERIES BASED ON FARMER WANTS A WIFE

Produced by Naked, a Fremantle label, the 7 x 60 series will follow a group of single farmers as they search for lasting love. Set against the backdrop of rural Britain, the series sees farmers invite potential partners to live and work alongside them, offering an authentic look at both modern relationships and the realities of British farming life.  

The series, which will stream on ITVX and broadcast on ITV1, will follow a group of farmers from across the UK, each ready to open up their farms and their lives in the hope of finding a lasting connection. Guiding them through this journey will be Lisa Hogan, as she brings her experience of farming, her humour and straight-talking honesty to the role. 

Farming for Love has handpicked four eligible farmers hoping to find a match in the new series: Dana, 24, from Stirlingshire, a determined, down-to-earth farmer and part-time wedding dress model, looking for someone who can match her energy and embrace life (and love) in the Scottish countryside. 

There's George, 29, from Wrexham, an organic livestock farmer and adrenaline junkie overseeing 1,500 acres, whose passion for sustainability shapes everything he does. Now settled into running the family farm, he admits it’s time to find a partner and start growing a family of his own. 

Plus Guy, 29, based in Wiltshire, a rugged suckler farmer bringing humour and heart, who jokes that the only girls in his life right now are his beloved cows… but he’s ready to charm a very different kind of female. 

And Chris, 68, from Yorkshire, a proud Golden Bachelor who returned to the fields he loves after losing his wife to cancer three years ago. Farming still brings him joy, now he’s hoping to find someone new to share it with. 

Lisa Hogan, Farming for Love host, says: Farming is a way of life that requires resilience, patience, a lot of humour, and the same can be said for relationships. What I love about Farming for Love is how real it is – there is no hiding or skiving on a farm and that is what makes it such an honest way for people to get to know each other that has had success around the world. I am really looking forward to leading this flock in their search for romance.” 

Farming for Love is based on ‘Farmer Wants a Wife’, from an original idea by the UK’s Country Living magazine. Fremantle holds global distribution and production rights to the format. The show has aired in more than 34 territories worldwide and this year, celebrates its 25^th anniversary. Over this time, it has led to more than 250 marriages and the arrival of over 600 babies.   

More details will be announced in due course.