BAKE OFF BREAKS CHANNEL 4 RECORDS WITH ALMOST 12M VIEWERS FOR OPENING EPISODE

Consolidated viewing figures released today show that the first episode of series 11 of The Great British Bake Off was watched by an average of 10.8 million viewers and a 38.3% share of the audience.

This means it is:

• Biggest Channel 4 broadcast since 1985

• Highest rating programme for young viewers on any channel this year

• Further 1.1m million watch linear repeats on Channel 4, E4 and 4Seven

• All 4 viewing up 35% compared to S10 launch

The consolidated audience includes 2.8m million 16-34 year olds and a 61.4% share of the young demographic, making it the biggest programme for young viewers on any channel so far in 2020 - outside of addresses from the Prime Minister.

Additionally, the repeats on Channel 4, E4 and 4Seven were watched by a further 1.1 million viewers.

Viewing on All 4 to episode one within the first seven days increased by 35% compared to series 10’s launch episode last year, across Channel 4’s owned and operated platforms.* Over half its viewing came from 16-34 year old viewers.

The consolidated figure of 10.8 million viewers for the series’ debut is an increase of almost 4 million on the live overnight audience of  6.9 million – which was Bake Off’s biggest ever overnight launch audience on Channel 4.

*Excludes data from third party platforms such as Sky, Virgin and BT which isn’t immediately available.

[Figures from Channel 4]