THIS MORNING LAUNCHES NEW PROMO AHEAD OF NEW DAYTIME SEASON

This Morning hosts Ben Shephard and Cat Deeley return to ITV’s flagship and multi award-winning daytime show on Monday 2nd September, with Alison Hammond and Dermot O’Leary back on screens from Friday 6th September 2024. 

To mark their return, the fab four took part in an epic promo shoot on top of the iconic Television Centre in West London and will air for the first time today, Tuesday 27th August 2024.

Viewers will witness impressive panoramic views whilst Ben, Cat, Alison and Dermot are seen having fun attempting to control a drone to capture footage of each other whilst on top of the building, together with This Morning’s famous teal sofa.

Set to Jungle’s Talk About It soundtrack, the bright feel-good promo is also the first time promo filming has taken place on the roof - where the foursome scaled heights of over 45ft - making this a key moment in the iconic listed buildings history. 

Martin Frizell, This Morning’s Editor said, “Full credit to our promo team for this idea and execution. I know that it was no mean feat getting a rather large sofa and four hosts up on the roof during one of the hottest days this summer!”

Before adding, “We all couldn’t be more excited to welcome back Ben, Cat, Alison and Dermot post their summer break, and I know all had great fun filming this promo. Their energy certainly matches the fresh and bold content the show has coming up.”

This Morning has reached 17.3M people in the first half of this year, up on the first half of 2023 by +0.3M and reaches 4 million every week and an average of 700,000 viewers tuning in each day, year to date, and is also one of the most watched shows on ITVX so far in 2024.