C5 DRAMA THE TEACHER BOOSTS MY5 TO BEST WEEK ON RECORD
My5, the on-demand service of Channel 5, has celebrated its best week ever, it was announced today, by a margin of 40% year-on-year, following the launch of Sheridan Smith drama, The Teacher.
During Week 5 (31 January – 6 February 2022), The Teacher became My5’s strongest drama launch to date, ahead of previous record holder, drama The Drowning, by 62% over seven days
The Teacher beat the previous record for total viewing hours for the comparative week in 2021 for The Drowning. My5 also doubled its viewing week on week with 100% growth in total viewing hours compared to the same week in 2021
Other programmes thrived, with several seeing best ever weeks and Gabby Petito: The Murder That Gripped The World ranked as the #6 documentary of all time in terms of peak performing on My5
Dan Fahy, SVP, Streaming, ViacomCBS, said: “My5 is consolidating its position as an essential place to catch up on programmes broadcast on Channel 5’s family of channels. For the service to achieve its best week ever just a few weeks into 2022 is testament to the fantastic range of content on offer, with dramas like The Teacher beating all records and driving online viewing in large volumes.”
The Teacher is available now on My5.