SKY TO LAUNCH DEDICATED KIDS TV CHANNEL

From February 2023, Sky Kids will say hello to a shiny new linear channel dedicated to entertaining and inspiring children (age 1-7) and supporting families through their daily adventures.



Home to ad-free 24-hour programming, the new channel will showcase quality Sky Originals and big names that kids love and parents can trust, at no extra cost to Sky Kids customers and NOW entertainment members.



Lucy Murphy, Director of Kids Content at Sky said: “We’re so excited to announce the launch of our brand-new linear channel. Millions of our customers already love watching our huge range of Original shows on-demand but families with younger kids have told us that watching on linear channels is an important part of their day; so, we’ve listened and expanded our Sky Kids offering at no extra cost.


“The new channel will have a whole breadth of brand new and much-loved shows for kids and families to enjoy and we can’t wait to reveal the full fantastic line-up of shows.”



The channel will help parents juggle their daily routines, with programming built to complement different blocks of their busy day. Content will span themes of learning and doing, arts and crafts, music, dance and fitness, and much more, with a raft of brand-new Sky Originals set to air.


This includes Fearne Cotton executive producing My Friend Misty (age 5-7), which sees animated character Misty set out to build kids emotional resilience. Misty surprises a group of children in the show with magical visits, helping them to deal with their feelings both good and bad by providing a series of tips and practical exercises to support them in difficult situations.



Fearne Cotton, Executive Producer, said: “I'm very excited for you all to meet My Friend Misty. This show will introduce us to a host of characters and situations where differing emotions crop up...


"Misty is always on hand to help the children in the show through their emotion, whilst causing a little mischief along the way. It's a fun, colourful and explorative show for both kids and parents. It's a very exciting first Happy Place co-production".