SECRETS OF THE SUPERCHEAP SHOPPING: CHANNEL 4 ANNOUNCES NEW SERIES

A new four-part series from Manchester-based Crackit North, Secrets of Supercheap Shopping, goes behind the scenes and onto the shop floors to investigate how discount disruptors can slash prices and ultimately save Brits money.

As the nation continues to feel the pinch and face continuously rising bills, the masterminds behind these mega discount retailers will reveal how they keep shoppers hooked with business models and strategies that secure them wholesale deals from manufacturers that they pass onto the public.

Each episode will feature interviews with the brains behind the businesses to hear how they get customers onboard with shelf talker tactics in shops, or special promotions to tempt online consumers.

Deborah Dunnett, Commissioning Editor, Channel 4 says: “We’re all eager to find out the secrets behind the bargains, and in ‘Secrets of Supercheap Shopping’, Crackit North have delivered an informative and fascinating series.”

Elaine Hackett, CEO of Crackit North, said: "With more and more of us tightening our belts and exploring more affordable shopping options, many shoppers have been left wondering how the discount disruptors we see in every town centre and online are able to keep prices down. With access to key figures from some of the country's most recognisable stores and brands, this series reveals the industry secrets that have been kept firmly 'behind the counter' until now."

Secrets of Supercheap Shopping (4 x 60’) is coming soon to Channel 4.