AMAZON TO INTRODUCE ADVERTS ON PRIME VIDEO PROGRAMMING
Amazon have announced that they will be introducing "limited advertisements" to all TV shows and movies on its Prime Video platform.
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Starting from 5th February 2024, adverts will be introduced on Prime Video content. A new ad-free option will be available for an additional charge of £2.99 per month.
Amazon explain: "This will allow us to continue investing in compelling content and keep increasing that investment over a long period of time. We aim to have meaningfully fewer ads than ad-supported TV channels and other streaming TV providers"
More details will be announced in due course.