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PREVIEW: Inside Missguided

Missguided, one of Britain's biggest fast-fashion brands, lets cameras behind the scenes to see what life is like for their young, female-dominated workforce at their offices in the heart of Manchester.

In 2017/2018 Missguided lost a staggering £26 million. They're well on their way to recovery, and no day is more important than Black Friday. To hit their targets, the brand are launching their first ever ski wear range.

And lead creative Treasure has been sent to Austria for a photoshoot in sub-zero temperatures. Will it be enough to turn the business around?


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