What’s The Big Deal? with Natalie Cassidy | Preview (Channel 4)

A four-part consumer affairs show fronted by actress, mum and all-around ‘hun’, Natalie Cassidy.

Across each episode, Natalie explores four talked about products -  from ice baths to teeth-whiteners. With behind-the-scenes access to scientists, nutritionists and industry insiders, Natalie will investigate how these products actually work and which ones she thinks are worth the hype. 

As Natalie gathers intel from a raft of experts, six charismatic British households are road-testing these products for themselves at home, then they'll give their honest opinion on which ones they'd buy.

Natalie Cassidy said: “I am looking forward to getting to ask the questions we all want to know about must-have products.  Like all of us, I love to try the latest things but as a busy mum what I really want to know is what lives up to the claims and what is the best deal?”  

Clemency Green, Senior Commissioning Editor at Channel 4 said: “We are delighted to be working with Ricochet and Natalie on a show that promises to cut through the noise and find out what products offer best bang for our buck.”

Claire Egerton-Jones, Executive Producer, Ricochet, said: "Following on from the fun of Airfryers: Are They Worth It? we're really excited to be working with Channel 4 and Natalie on this new format that delves into the world of Britain's most talked about products - including those intriguing inventions that pop up on your socials and you just have to click 'buy'.”

What’s The Big Deal? begins Friday 4th April on Channel 4.