PICTIONARY AXED BY ITV AFTER ONE SERIES DUE TO LOW RATINGS

ITV have pulled the plug on Pictionary with Mel Giedroyc after the show failed to find an audience when the daytime series launched earlier this year in the 2:30pm weekday slot.

Inspired by Mattel’s popular board game of quick-fire sketches and hilarious guesses, each episode saw two celebrity team captains lead their team of contestants on a mission to draw images that match a word or phrase from a specific category.

Meanwhile, their teammates will have to guess correctly to score with the chance to win an incredible prize. An ITV spokesperson confirmed (via The Sun): "There are no plans at this stage to make any more Pictionary."

However, ITV will continue to work with Mel as it was announced last month that she and long time presenting partner Sue Perkins are to host new primetime ITV quiz, billed as the most interactive ever, Win Win.

The new series, which will air on Saturday nights, will see viewers playing from the comfort of their sofas get the chance to win the same truly amazing prizes as the contestants playing in studio. The series builds to an epic finale where one contestant is guaranteed to win £1,000,000 - and that winner could even be a viewer who made it through to the final.

Playing survey questions based on the views of the Great British public, a 40-strong group of studio contestants, and viewers, play to win prizes including dream holidays, luxury cars, and tickets to some of the world’s biggest sporting and entertainment events.

Katie Rawcliffe, Director of Entertainment & Daytime ITV, said: “We are delighted to have the brilliant Mel and Sue bringing this new format to life. Forget shouting at the telly or rowing with your family about the answers - you can actually join in and be in with a chance of winning the same prize you’re seeing on screen.” 

Previous episodes of Pictionary are available now on ITVX.