Presented by Ant & Dec, the entertainment quiz show launched on ITV at the beginning of the year, drawing in 6.1 million viewers for its launch episode (28 day consolidated), and becoming ITV’s biggest brand-new entertainment series launch since The Masked Singer.
Created by Hello Dolly and co-developed by Hello Dolly and Mitre Studios, the ground breaking format with a never-ending money ladder allowed contestants to win the world’s first unlimited jackpot.
The new series, set to air in 2023, is set to be preceded by a Celebrity Christmas special. Not yet announced by ITV, the special will feature celebrities including David Walliams and Rylan Clark taking on the money ladder. More details will be revealed in due course.
Ant McPartlin said: “We are thrilled that Limitless Win has been a hit with the viewers and is coming back for more. We’re beyond excited to be able do it all over again and we can’t wait to find new contestants to play the first TV show with a limitless jackpot!”
Declan Donnelly said: “We’re already preparing ourselves for another series of nail-biting drama, jeopardy and tension as we present more questions you can’t help but Google! We’re expecting more, and higher, dizzying climbs up the Limitless money ladder. We can’t wait.”
Katie Rawcliffe, ITV Head of Entertainment Commissioning said: “Ant & Dec’s Limitless Win has quickly become an audience favourite, with families up and down the country playing along from home...
"...from searching their kitchen cupboards to identify the length of a Pringles tube to Googling the width of Michael Jordan’s handspan. It was a no-brainer to have the high stakes game show return”
Ant & Dec's Limitless Win is coming soon to ITV1 and ITVX.