Comedian and consumer champion Joe Lycett is set to interrogate the troubling problem of greenwashing, a practice where companies exaggerate their green credentials in their marketing output.
Joe will be focussing his efforts on energy giant Shell, their marketing, and their continued exploration for new oil reserves.
On a quest to hold Shell to account and find out more about their business activities, Joe will meet experts in the field and approach campaigners on both sides of the debate, before making a sensational “advert” about their activities and attempting to air it on primetime TV.
Joe Lycett added, “The things I’ve learned making this documentary have been shocking. Expect sarcastic Twitter exchanges, Hollywood stars, me being confronted by some big burly security guards, and a spoof advert depicting the CEO of one of the biggest polluters on earth doing something truly disgusting.”
Alf Lawrie, Head of Factual Entertainment at Channel 4 said, “Few now deny climate change, but there are powerful vested interests still trying to delay tackling it. Who better to shine his torch of truth into the dark caverns of misinformation, than Britain’s most fearless – and most fun - campaigner, Joe Lycett.”