ITVX: FURTHER DETAILS AND PROGRAMMING STRATEGY REVEALED

ITV today announced further details of new, free streaming platform ITVX, which is due to launch in the UK later this year.

A complete re-imagining of existing catch-up service ITVHub, streaming service ITVX will offer viewers a choice of over 9,000 hours of the freshest new series, documentaries, cult classics and films for viewers to enjoy without a subscription fee

ITVX will premiere a collection of top quality new dramas at launch, which will only be available on the streamer for at least six months before making their debut on ITV channels.

At least one flagship show will then launch on ITVX per week going forward including Russell T Davies’ Nolly starring Helena Bonham Carter, powerful period drama TheConfessions of Frannie Langton starring Karla-Simone Spence, Sophie Cookson and Patrick Martins, and Litvinenko starring David Tennant and Mark Bonnar.

In addition to the series premiering and streaming exclusively on ITVX, the service will also be launching full series’ of upcoming flagship ITV shows on their first day of broadcast, allowing viewers to binge watch to their hearts’ content.

Not forgetting film fans, ITVX will launch with the UK’s largest free film library featuring the acting prowess of Helen Mirren, Kate Winslet, Meryl Streep, Tom Hanks, Daniel Day Lewis, Ryan Gosling, Ryan Reynolds, Jennifer Lawrence, Sir Michael Caine, Anthony Hopkins, Daniel Radcliffe, Tom Hardy, Nicolas Cage, The Muppets and many more with further details to be announced.

ITVX will also launch with an impressive array of documentaries, including a dedicated true crime collection.

This will feature over 150 hours of nail-biting viewing including Monster in My Family, which delves into the lives of serial killers in a way that’s rarely seen.

The Case Against Cosby - a premium documentary exposing new truths about accusations against the comedian will follow in 2023.

Those seeking to escape into another world through their viewing choices will also be catered to, with a robust science fiction and fantasy offering ranging from classics including Thunderbirds, Captain Scarlet and the Mysterons, Terrahawks, Joe 90, Stingray, Space 199 and UFO, to the likes of Supernatural,The 100 and Nikita, and classics in the making including Astrid & Lilly Save the World and Korean-American hit series Dramaworld.

For those preferring to watch without advertising, ITVX will offer viewers the flexibility to view ad-free for a limited monthly fee. A subscription will also give viewers access to an additional 6,000 hours of content through BritBox UK.