The This Morning regular is to front a new 20x60' daytime series for ITV.
In the show’s very own Bling store, bling is king. It’s a one-stop shop with four distinct counters, one dedicated to each process, with charismatic experts on hand to guide, advise and get the best deals.
Heart-warming stories abound as excited couples seek that perfect engagement ring, sell a hidden gem such as a delicate pocket watch, fix a much-loved family treasure, or even create a one-off bespoke item.
While customers also share the more emotive stories behind their trinkets; perhaps beloved family heirlooms they hope are not damaged beyond repair or treasured objects belonging to a departed loved one.
Gok said: "Jewellery can mean so much more than simply being just an accessory. And figurines, timepieces and delicate heirlooms often carry a special significance. I can't wait to see some beautiful bling and delve into the stories that really make it sparkle."
Rachel Innes-Lumsden, Director of Programmes, Twofour West, said: "We're delighted to be making this new sparkly series for ITV Daytime. Gok Wan will be the perfect glittering host as he helps customers buy the perfect piece or sell their gold as well as unpacking the emotion behind our family treasures."
Matt Floyd, Head of Development for Possessed added: "Coming out of lockdown, Brits will be desperate to get out and get their bling on; whether it's bedazzling an old party dress, fixing a favourite bracelet or selling an unwanted watch for some extra cash. That's why Gok's one-stop shop for all things Bling is the perfect opportunity to get the nation shining."