Gordon Ramsay is back for a second series of his BBC One show.
Gordon’s always been at the cutting edge of his industry, and has hand-picked a second batch of 12 of the UK’s best up-and-coming food and drink entrepreneurs to compete to earn his investment - a whopping £150,000 of his own cash.
But to win Gordon’s support will take more than just a great idea - the contenders will need to prove they possess the raw ingredients required to succeed: determination, dedication, passion and talent.
Gordon will drive the contenders through a series of relentless challenges designed to test their character and showcase their business skills because, according to Gordon, an idea is only as good as the person who’s had it.
Commissioned before the first series aired on BBC One earlier this year, the second series is believed to have started production. More details about the second series will be revealed in due course.
Gordon said about the format: "Future Food Stars is about finding some of the most exciting, emerging food-and-drinks businesses that have been created in the UK...
"Especially on the back of the devastating two years with the pandemic, Future Food Stars will give someone the chance to focus and develop some exciting business ideas that have the potential to absolutely explode over the next 18 months."
He continued: "My advice is, to ask yourself if your business is at the forefront of the competition. What can you do to change it? Are you ready to take a quantum leap and get this business catapulted?..
"The secret behind any great success is the art of delegation. Are they willing to let go of some of the independence and control in their brand in order to take on that help? And if they can accept that and maintain their quality and focus then the sky's the limit!"
Series 1 of Future Food Stars is available to watch on BBC iPlayer.