Good Morning Britain achieves highest ever share of viewing since launch with a record 28.5% share.
Monday’s show, presented by Piers Morgan and Susanna Reid, peaked (at 6.40am), with a 32.3% share, while total viewers peaked (at 8.40am) with 1.65 million.
The programme was also up +27% in total viewers, with an average of 1.0 million tuning in from 6am-9am - the tenth highest volume figure ever. Between 6am and 1.30pm, ITV averaged a 24.2% share, which was up +4.2 share points and a 40% increase on the equivalent day last year.
Lorraine had its third highest share and 7th highest volume this year with a 23.8% share and 1.2million total viewers. This Morning also scored its 3rd highest share of this year, with a 25.6% share and 1.3m viewers. Loose Women received its 4th highest share of the year with a 16.0% share and almost 1.2million viewers.