Channel 4 has partnered with supermarket Aldi for a new competition series 'Grow With Aldi'. The 6x60' series will be produced by South Shore Productions.
The series follows local British food and drink suppliers competing to win a deal which will see their product on sale in Aldi’s stores nationwide.
A group of suppliers will visit the supermarket’s headquarters in each episode to pitch their products to an expert judging panel.
After a process of deliberation, the local suppliers will be whittled down to finalists who will face a home visit to prove their goods can be mass produced. At the end of each episode, the winner will be awarded a contract to supply Aldi’s 950 UK stores.
Channel 4's Anna Miralis said: “This is an incredible opportunity for Britain’s food suppliers and manufacturers to think big, be creative and pitch in their ideas. I’ll be extremely excited to see them explain why their product should be awarded this potentially lucrative contract that may well have game changing opportunities for them.”
Julie Ashfield, Managing Director of Buying at Aldi UK, said: “From entrepreneurial farmers with flair in the kitchen to tabletop businesses that are going from strength to strength, we can’t wait to see the best of British food and drink producers. To be able to offer a platform to showcase new food and drink products to the nation is incredibly exciting.”
South Shore's Simon Kerfoot, said: “This competition offers a chance for ambitious new British food and drink producers from all over the UK to prove that no matter how small their operation is they have the personality and product to take their business into the big league.”
More details on how to apply can be found at: https://www.aldi.co.uk/grow-with-aldi. The deadline for entry is Sunday 10th April.