Channel 4 has partnered with Balmain, the historic Parisian luxury fashion house, and that house’s Creative Director Olivier Rousteing, to create brand new short-form drama series, Fracture, starring US singer songwriter Jesse Jo Stark, Charles Melton (Riverdale), Tommy Dorfman (13 Reasons Why) and Ajani Russell (Skate Kitchen).
Fracture launches on the 2nd September coinciding with London Fashion Week. It represents Channel 4’s first ever branded entertainment drama series and the first time a fashion house has partnered with a broadcaster in this way – with the cast’s wardrobe featuring Balmain’s Fall 2021 designs throughout each of the 5 x 8 minute episodes.
Fracture is set in the desolate Le Rêve Motel on the outskirts of L.A., a shabby but charming landing spot for an array of colourful characters. We meet the mysterious Mya (Jesse Jo Stark), a struggling singer-songwriter who has fled her privileged life in New York for a solitary existence at the equally furtive Le Rêve.
“Fracture helps to make very clear Balmain’s determination to continue to break down boundaries and engage in unexpected, compelling and entertaining ways with lovers of fashion, music and design,” explained Olivier Rousteing. “Fracture’s story, writing, acting, directing and images are incredible—I loved being able to play a part in making this happen and I can’t get Jesse Jo Stark’s music out of my head.”
Thomas Pullen, Channel 4 Digital Commissioning Executive said: “It’s been a pleasure working with the team at Balmain, Sunshine and Pretty Bird to bring Mya’s story to life. Throughout the production of this series, the team have proven themselves to be wonderful collaborators and creatives always striving to push the boundaries of what’s possible. I’m thrilled for audiences to finally be able to see the series and excited at what the future holds for more great short-form drama on Channel 4.”
Fracture will be available via Channel 4’s YouTube channel and as a box set on All 4 and will be hosted on a bespoke co-branded website created for the series at www.fractureseries.com.