MAYA JAMA TO HOST SIMON COWELL'S WALK THE LINE ON ITV
Simon Cowell is to return to ITV in Walk The Line, a brand new high octane musical game show.
Hosted by Maya Jama, the six-part series will debut on ITV and ITV Hub later in the year, offering musical variety acts a chance to win a life changing prize pot. But to win the money, talent alone isn’t enough - the contestants will need nerves of steel as they determine whether to cash out or physically Walk The Line and risk it all to stay in the competition.
The TV event format sees musical acts - be they soloists, duos, bands, or choirs - take to the stage to perform for the nation, as well as a panel of judges headed up by Simon Cowell.
The top two performers of the evening then face a nail-biting decision in their bid to be crowned champion - to either ‘cash out’ with a tempting cash prize, or walk the line and play on. Should they stay in and top the leaderboard, they will then progress to the next show, facing a different cast of performers.
The longer the performers can stay in the contest, the bigger the prize pot, with a high stake ‘stay or play’ moment at the end of each show. Each night, the reigning champion will be offered an even higher cash out prize - will they take the money and leave the competition, or Walk The Line and bet on themselves…?
Maya said: "If someone said to me, describe your dream job. It would be this! I literally couldn’t be more excited to be working with Syco, Lifted Entertainment and the incredible team at ITV on Walk The Line."
Simon Cowell said: “I am thrilled to be working with Lifted Entertainment and ITV on this new project. We wanted to develop a show which will give the contestants a life-changing cash prize if they win. Each show there will be a champion who must make a vital decision: either cash out then and there or stay in the contest to compete again the following night and have a chance to claim the huge prize. It’s the kind of decision that will have viewers on the edge of their seats – real event TV. I’m very excited at giving musical talent the opportunity to transform their lives like never before.”
Katie Rawcliffe, Head of Entertainment at ITV, commented: "Maya is an exciting talent who brings a fresh energy, star power and stellar credentials to Walk The Line. We’re looking forward to working with her and introducing this brilliant new format to viewers later in 2021."
Walk The Line will air later this year on ITV and ITV Hub.