TIME IS MONEY: FIRST LOOK AT NEW ITV DAYTIME QUIZ HOSTED BY SARA DAVIES AHEAD OF NEW YEAR'S DAY LAUNCH

Sara Davies will host the daytime new and exciting fast-paced high-octane format which tests knowledge and nerves of the confident and quick thinking contestants. If the strategic personalities can handle the pressure against the clock they could be in with a chance of taking home a huge cash prize.

In the show, which will air on ITV1 and ITVX, players are given their prize money before they've answered a single question... the only catch is, they will need to answer correctly and race against the clock to keep hold of it.

Sara said: "I’m absolutely delighted to be hosting Time Is Money. This show is unlike anything you have seen before – it’s full-on, it’s exhilarating and the pressure is real. It’s going to be a rollercoaster of excitement and tension, and I can’t wait to see who’ll keep their cool under pressure. Get ready for a make-or- break adventure, because time really is money."

Meanwhile, the third series of Riddiculous will feature 25 x 60’ episodes. Each episode of the daytime show features three teams of two, who go head-to-head in a series of quick-fire general knowledge questions in order to unlock a riddle. The more questions and riddles they get correct, the more money they can bank.

After three rounds, one pair will make it through to face the iconic endgame: Henry’s Riddle Run. Here, against the clock, they must solve a series of unique fast-pace riddles. They then have to decide whether to gamble on a ‘double or nothing’ final riddle. It’s rapid, it’s ruthless and it’s totally Riddiculous!

Time Is Money launches New Year's Day at 6pm on ITV1.