THE FLOOR: ITV PREPS EARLY 2026 LAUNCH FOR NEW SATURDAY NIGHT GAMESHOW HOSTED BY ROB BYRDON

 EXCLUSIVE

ITV have high hopes for new primetime gameshow The Floor with Rob Brydon, with the broadcaster moving the show from its planned Spring launch date to earlier in the year, potentially as early as January.

ITV have confirmed the show, which is made up of ten episodes, will now launch in the first quarter of 2026 alongside Wheel Of Fortune and The Masked Singer, whereas previously it was billed for the second quarter in an early evening slot which was occupied by 99 To Beat this year, which ITV confirmed would not be returning.

This news comes after TV Zone revealed another change to ITV's Saturday night schedule, with the broadcaster moving new primetime hidden camera show Celebrity Sabotage from this Autumn to next year.

In The Floor, 81 quiz fanatics face off in quiz duels on a giant LED floor divided into 81 equal squares, each representing its own field of knowledge. The goal is to conquer the entire floor and take home a huge cash prize.

The rules are simple. A random contestant challenges an adjoining opponent in a quiz duel. They play against each other in the category of the opponent's square. Categories range from 'famous athletes' to 'Hollywood actors' and from ‘iconic buildings’ to 'mammals'. Some questions are visually supported by photographs, others by sound, while other duels focus on open questions, multiple choice, association: the possibilities are endless.

The winner of a duel conquers his opponent's square, gaining more ground - the loser leaves the game. The further the game progresses, the more exciting the duels become and the higher the stakes. After ten episodes, who will be the last person standing on The Floor and take home the impressive cash prize?

After being revealed as host by The Sun newspaper, Rob Brydon said: "The Floor is a quiz show like no other – big, bold and bursting with excitement. I’m thrilled to be stepping onto it and guiding the contestants through the competition. Let’s light up the floor!"

Maarten Meijs, CEO at Talpa Studios: “The UK has an unmatched legacy when it comes to quiz shows, setting an incredibly high bar. Having ITV adapt The Floor is a true testament to the format’s strength, originality, and continued international success. We’re extremely proud to enter this prolific quiz market as our 25th territory, and confident that The Floor will resonate with British audiences – especially with the local flair ITV and South Shore are bringing to the show.”

The Floor begins early 2026 on ITV1 and ITVX.