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The Apprentice is back, fronted by business tycoon Lord Sugar alongside his trusted advisors Baroness Karren Brady and Tim Campbell MBE.

The new series will return with 18 candidates and brand-new tasks, where we’ll see the hopeful business candidates battle it out for the opportunity of a lifetime for Lord Sugar’s £250,000 investment and mentorship.

The series will kick off in style as candidates head straight to the Scottish Highlands, tasked with a corporate hospitality challenge where we’ll see the men’s and women’s teams compete to put on high end away days for corporate clients in the hope of impressing Lord Sugar.

Dr. Asif Munaf

Occupation: Owner, Wellness Brand

Location: Sheffield

“Beauty, brains, body and business” is how Asif proudly describes himself on his CV. A doctor with a business plan focused on healthy vitamins and supplements, Asif may need more than the four Bs to win Lord Sugar’s investment.

Amina Khan

Occupation: Pharmacist and Business Owner

Location: Ilford

A qualified pharmacist for over 10 years, Amina has created a successful skincare and supplements business. She wants to prove to Lord Sugar that her business acumen is more than skin deep.

Flo Edwards

Occupation: Recruitment Consultant

Location: London

Never one to back down from a challenge, Flo started her own consultancy and has proven herself with great performance history. Is she ready to take on one of the toughest processes around?

Noor Bouziane

Occupation: Owner, Jewellery Company

Location: Liverpool

Ambitious owner of a premium jewellery company, Noor believes Lord Sugar would be missing out on plenty of cash if he were not to invest in her accessory business.

Jack Davies

Occupation: Recruitment Director

Location: Bristol

Aspirational recruitment director and food reviewer Jack is used to moving up the ranks quickly. Lord Sugar’s investment could be his next step to success, or will he bite off more than he can chew?

Foluso Falade

Occupation: Project Manager

Location: Manchester

Foluso wants to help young people get a head start in business, as the self-proclaimed “Mary Poppins of business”. She wants to run the first

Social Enterprise to win Lord Sugar’s investment.

Maura Rath

Occupation: Owner, Yoga Company

Location: Wexford

Yoga teacher Maura’s business is rooted in the promotion of her clients’

well-being in a way that makes business boom. She wants to scale up with the help of Lord Sugar’s investment.

Oliver Medforth

Occupation: Sales Executive

Location: Yorkshire

Never doing “owt for nowt”, Oliver’s background in selling at markets has him looking forward to the famous (and infamous) sales tasks. After supervising stores up and down the country, he’s ready to face the boardroom.

Onyeka Nweze

Occupation: Chartered Company Secretary

Location: London

Onyeka’s successful corporate background and money-making business plan have her hoping for Lord Sugar’s first tech business investment in eighteen series.

Paul Bowen

Occupation: Director, Pie Company

Location: Lancashire

One of two pie company experts entering the process, Paul prides his business on big name clients such as Manchester City Football Club. He’s looking to unite his passion for business with Lord Sugar’s strategic expertise.

Dr. Paul Midha

Occupation: Owner, Dental Group

Location: Leeds

Paul started his practice using every resource he had. Used to extensive learning from studying as a dentist, Paul is set on Lord Sugar’s investment and all that he can teach him about the world of business.

Rachel Woolford

Occupation: Boutique Fitness Studio Owner

Location: Leeds

Business-minded from a very young age, Rachel has plenty of experience managing her work independently. Could a business partnership with Lord Sugar be the next big step?

Phil Turner

Occupation: Owner, Pie Company

Location: Bognor Regis

Phil was awarded ‘Supreme Pie Champion’ in 2020 for his family-owned pie business, which dates back to the 1930s. He’s hoping to prove himself to Lord Sugar and start making him some real dough.

Raj Chohan

Occupation: Mortgage Broker

Location: Leamington Spa

Raj takes her work seriously but knows to have fun while doing so. A self-confessed ‘dog with a bone’ when meeting her targets, she wants to hit a gap in the market and will do whatever it takes for success.

Sam Saadet

Occupation: Pre and Post Natal Fitness Coach

Location: Essex

Friends call Sam a real Del Boy for being “part-wheeler dealer” as well as her eye for a bargain. An online fitness coach with a focus on mums and mums-to-be, she’s hoping to prove her business brain to Lord Sugar.

Steve Darken

Occupation: Management Consultant

Location: London

Steve claims that he shares Lord Sugar’s sharp mind and sense of humour. Consulting for “some of the biggest companies in the world”, he’s ready to take on the boardroom.

Tre Lowe

Occupation: Music & Wellness Entrepreneur

Location: London

You may recognise Tre from the UK garage band named Architechs.  He has high hopes for his wellness business, Tre is drawing on experience from several industries to see him through the process.

Virdi Singh Mazaria

Occupation: Music Producer

Location: Leicester

DJ Virdi wants to introduce Lord Sugar to a lucrative industry that he’s yet to invest in – music. His background as both an auditor and a producer has Virdi hoping for some hits in the boardroom.

The Apprentice returns Thursday 1st February at 9pm on BBC One.


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