AMAZON TO INTRODUCE ADVERTS ON PRIME VIDEO PROGRAMMING

Amazon have announced that they will be introducing "limited advertisements" to all TV shows and movies on its Prime Video platform.

Starting from 5th February 2024, adverts will be introduced on Prime Video content. A new ad-free option will be available for an additional charge of £2.99 per month.

Amazon explain: "This will allow us to continue investing in compelling content and keep increasing that investment over a long period of time. We aim to have meaningfully fewer ads than ad-supported TV channels and other streaming TV providers"

More details will be announced in due course.