The Apprentice | Episode 6 Preview (BBC One)

The candidates must design and create a new breakfast cereal aimed at six-to-eight-year-olds to pitch and sell to industry buyers.

One team’s bland recipe leaves a sour taste in potential buyers’ mouths, while the other team’s boring box gives their cereal a short shelf life. In the boardroom, it’s toast for one candidate as they’re told, 'You’re fired!'

Week six and Lord Sugar reveals the candidates must design and create a new breakfast cereal aimed at six-to-eight-year-olds to pitch and sell to industry buyers. The two competing teams pitch to some of the UK’s biggest buyers and retailers and have one hour to secure bulk orders.

A candidate secures a deal with a supermarket heavyweight giving them exclusivity on their children’s cereal. They make a deal for a staggering 200,000 units with an exclusive three-month selling period, this is the first time in the show's history that a deal of this kind has been made. 

The Apprentice continues Thursdays at 9pm on BBC One.