NOBODY'S FOOL: DANNY DYER AND EMILY ATACK TO HOST NEW ITV REALITY GAMESHOW

2026 will see ITV1 and ITVX launch a brand new strategic reality quiz as Emily Atack and Danny Dyer host a compelling new game show called Nobody’s Fool. 

Nobody’s Fool is a unique reality event packed full of drama and deception where the fate of the contestants isn’t decided by how smart they are, but how smart their fellow contestants think they are. Ten contestants from across the UK will be selected to stay in a unique and mischievous ‘Smart House’, taking on a reality contest like no other. 

Rivals favourites Danny and Emily will preside over the action as the contestants must compete in challenges to convince others that they are more intelligent than they may actually be. They’ll also take part in daily individual quizzes that will test different areas of intelligence in order to build a group prize pot.

In a surprising twist however, only the contestants themselves will know how well they have done - what information they choose to share with their competitors is down to them. Across the series, the players must determine who is the weakest amongst them and eliminate them.

As each of the contestants sets out to prove their worth and value to the rest of the group, can the players suss out who is a genuine asset and who is simply faking in a bid to stay in the game?

The show aims to exploit preconceived notions about intelligence, playing on stereotypes and snap judgments to create a cast of characters who will keep viewers guessing.

Danny Dyer said "this is a blinder of a game show and unlike anything I've seen before. Emily and I had a brilliant time making it and much like the audience at home will be, we were kept guessing right until the very end."

Emily Atack said “It’s so exciting to be part of something this new and fresh. The chance to work with Danny again was a no brainer for me. We had such a laugh. Can’t wait for everyone to watch, it’s an absolute must see.”

Sue Murphy, Director of Factual Entertainment at ITV and Kate Teckman, Head of Development and Commissioning Editor at ITV said “Nobody’s Fool is an innovative reality/quiz crossover show that puts preconceptions, stereotypes and judgements to the test. Danny and Emily are the perfect pairing to host this game of surprise and prejudice, that will no doubt have audiences on the edge of their seats.”

Richard Cowles, MD and Tom Gould, Director of Entertainment and Formats, Lifted Entertainment said “Nobody’s Fool takes a simple premise - How do you really determine how smart someone is?  Trust your preconceptions and judgement or what they tell you? - and turns that into a high stakes reality game show with up to £100k up for grabs.  There is drama at every turn but with Danny and Emily on hosting duties, the fun and laughter is also never far away.’

Nobody’s Hero co-presidents and format creators Christopher Potts and Jonty Nash said “We’ve spent years trying to figure out which one of us is the least smart, so turning that daily argument into a big new format seemed like a good idea."

The brand new series will be internationally distributed by ITV Studios, and will air on ITV1, STV, ITVX and STV Player next year.