top of page


Fronted by Britain’s favourite double act Ant & Dec, the entertainment quiz show launched in January 2022 with over 6m viewers tuning in, thus becoming ITV's biggest entertainment series launch since The Masked Singer. The show will return for a third and fourth series.

Created by Hello Dolly and co-developed by Hello Dolly and Mitre Studios, the ground breaking format will record 13 episodes (to air over 2 series) this October. Audience tickets are available via Applause Store.

Ant McPartlin said: "We're so happy that Limitless Win has been such a hit with the viewers, we love making it. It’s such a thrilling and emotional roller coaster of a show we can’t wait to make more."

Dec Donnelly added: "We’re bracing ourselves for another two series of high tension and nail-biting drama as more contestants take on the Limitless ladder. We’re excited to see how high they can climb now they’re so much more familiar with the show. Bring it on!"

Victoria Ashbourne, CEO of Hello Dolly, said: "We are delighted that ITV has confirmed two further series of Ant and Dec’s Limitless Win and that the show has continued to thrill audiences since its launch last year. We are looking forward to having viewers back on the edge of their seats playing along at home."

ITV Head of Entertainment, Katie Rawcliffe commented: "Limitless Win has very quickly accrued a loyal family audience and become one of our most unique and nail biting game shows. We look forward to more fun on the money ladder in 2024."

Ant & Dec's Limitless Win is created by Hello Dolly and co-developed by Hello Dolly and Mitre Studios for ITV.


bottom of page