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Fronted by Britain’s favourite double act Ant & Dec, the entertainment quiz show launched in January 2022 with over 6m viewers tuning in, thus becoming ITV's biggest entertainment series launch since The Masked Singer.

Created by Hello Dolly and co-developed by Hello Dolly and Mitre Studios, the ground breaking format with a never-ending money ladder allowed contestants to win the world’s first unlimited jackpot.

Applications are now open for the third series, which is expected to record this Autumn and air on ITV1 early next year. For more details on how to apply, click here. Previous episodes are available to stream on ITVX ahead of the series finale tonight (Saturday 4th February) at 8:30pm on ITV1.

Ant McPartlin said about the previous recommission: “We are thrilled that Limitless Win has been a hit with the viewers and is coming back for more. We’re beyond excited to be able do it all over again and we can’t wait to find new contestants to play the first TV show with a limitless jackpot!”

Declan Donnelly said about the previous recommission: “We’re already preparing ourselves for another series of nail-biting drama, jeopardy and tension as we present more questions you can’t help but Google! We’re expecting more, and higher, dizzying climbs up the Limitless money ladder. We can’t wait.”

Katie Rawcliffe, ITV Head of Entertainment Commissioning, has previously said: "Ant & Dec’s Limitless Win has quickly become an audience favourite, with families up and down the country playing along from home- from searching their kitchen cupboards to identify the length of a Pringles tube to Googling the width of Michael Jordan’s handspan. It was a no-brainer to have the high stakes game show return"

Ant & Dec's Limitless Win is created by Hello Dolly and co-developed by Hello Dolly and Mitre Studios for ITV.


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