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In a brand-new Channel 4 TV show from Jamie Oliver Productions and Plum Pictures, Jamie Oliver leads the quest to find the next big name in cookery, with a book deal with Penguin Random House is up for grabs.

Over seven episodes and with Jamie’s guidance, the would-be cookery authors must prove to publishers and expert judges they have what it takes to create a bestseller.

The series begins with wannabe cookbook authors from across the country pitching their unique cookbook ideas and signature dishes. The panel of experts will pick their favourites to return for the next part of the process, where the competitors must cook more dishes, hone their book concepts and see how well their recipes measure up to testers at home.

Packed full of incredible food, the series culminates with three finalists bringing their books to life for the judges and industry experts in a final pitch for the ultimate prize.

Jamie Oliver said: “I have been crafting cookbooks for over 20 years and I know the dedication, skill and intuition it takes to create recipes people want to buy and try at home. Breaking into publishing is incredibly difficult - an impossible dream for so many amazing cooks out there - so I am just so excited to get out there and discover incredible new talent, new perspectives and new approaches to cooking and food. We know the talent is out there and I’m thrilled to be able to help them fulfill their potential.”

Tim Hancock, commissioning editor for Channel 4, added: “Who better than to lead the search for the next cookbook star than Jamie Oliver, Britain’s bestselling non-fiction author? This series is going to introduce us to a range of amazing new food talent and is guaranteed to make you extremely hungry.”

To apply to take part, please visit:


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