ITV Hub has seen its consumption hours rise by over 50% above its estimations for January.
The Bay is currently The ITV Hub’s most popular show across the month with 7 million streams while Finding Alice and The Pembrokeshire Murders have achieved 5.4 million streams and 1.3 million streams respectively.
ITV2’s dating show The Cabins became the platform’s fourth most requested show with 1.6 million streams. The Masked Singer, Dancing on Ice and The Voice UK also feature in the top ten.
Rufus Radcliffe, Managing Director, ITV Video on Demand, said: "These figures mark an excellent start to the New Year for the ITV Hub platform, thanks to a strong slate of new programming across our drama and entertainment genres. Our drama drop features on The Bay and Finding Alice, allowing our viewers to ‘binge’ watch the dramas in one go, have resonated particularly well, as we continue to embrace the ever changing habits of our audiences."