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ITV Creative and DixonBaxi partnered to create the updated logo colours and typographic style, which aim to inject a more positive, human, bold and charismatic personality to the ITV Group Brand that are common across the whole business. 

ITVX celebrated its biggest ever month in January with 328m streams, with the service reaching 3.6 billion streams since launch. 

ITV Studios' global footprint spans 60 production labels across 13 countries and its global distribution business sells its catalogue of over 90,000+ hours to broadcasters and platforms around the world.

Jane Stiller, ITV Chief Marketing Officer, said: “Brilliant content and creativity sit at the heart of everything ITV does, and the refreshed Group Brand acts as a more vibrant and contemporary embodiment of this.”

From today the refreshed branding will be updated and implemented in phases across the whole business. 


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