top of page


New sponsorship for shows including Coronation Street, Britain's Got Talent, Saturday Night Takeaway, The Masked Singer and The Voice UK.

Coronation Street have announced that Argos is to become their brand new headline sponsor, only the fourth in the show’s illustrious 60 year history.

With the world’s longest running continuing drama currently celebrating its 60th anniversary on TV screens, Argos will begin its long term on and off air partnership at the beginning of 2021.

Mark Trinder, Director of Commercial Sales and Partnerships at ITV, said “ITV are delighted to welcome Argos on board to sponsor Coronation Street. A cultural phenomenon, Coronation Street is a truly beloved and iconic brand across the world, and as the show enters its seventh decade, what better time to hail a new commercial era for the show.”


McVitie’s will be the new headline sponsor of ITV’s entertainment juggernaut, Britain’s Got Talent in 2021.

With a shared vision of bringing people together, the unique collaboration will see two of the UK’s most celebrated and best loved British brands join forces when the partnership debuts on screens in 2021, ahead of the forthcoming 15th series.


National Lottery operator Camelot today announced a wide-ranging sponsorship deal between The National Lottery and ITV Commercial for the forthcoming series of three of ITV’s biggest Saturday night shows – The Masked Singer, The Voice UK and Ant & Dec’s Saturday Night Takeaway.

This will be the first time that all three of the channel’s Saturday night shows have been sponsored by one brand, taking The National Lottery and ITV into new territory – together bringing the whole of Saturday night entertainment to TV screens across the UK.


bottom of page