ITV REVEAL GROWTH ACROSS THE SCHEDULE AND DIGITAL CHANNELS IN 2020

During 2020, ITV was the most watched channel by 16-34 year olds. ITV's prime time 16-34 audience was 12% higher than BBC One's.



ITV2 was the most watched digital channel for 16-34s for the fourth year in a row. It was the fourth biggest channel overall for 16-34s, only behind ITV, BBC One and Channel 4.


ITV was the most watched digital channel in 2020 for both individuals and ABC1 adults. The channel saw a 14% increase year-on-year for ABC1 adults. It has 43 programmes with an audience of over 1 million viewers, compared to 19 in 2019.


ITV4 saw its male audience increase by 6%. It was the sixth biggest digital channel for Men in 2020. The channel had 44 programmes with over half a million viewers, compared to 32 in 2019.


In ITV daytime, Good Morning Britain continued to grow. The show averaged 763,000 viewers and was up 13% in volume compared to 2019. Lorraine averaged almost 1.1m viewers and a 20.2% share in 2020, up +22%. This Morning averaged 1.2m viewers and a 21.1% share. Finally, Loose Women averaged 1m viewers every weekday in 2020, up by 18% compared to 2019.


In the afternoon, ITV quiz shows Tenable, Tipping Point and The Chase all has their best years ever. The Chase averaged 3.8m viewers and also broke the 5.0m viewer mark for the first time.


In prime time, I'm A Celebrity Get Me Out Of Here averaged 11.2m viewers, making it the second biggest series ever. Beat The Chasers launched with an averaged audience of 6,5m across the series, making it the biggest new entertainment series since Britain's Got Talent in 2007.

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