G'WED SET FOR SECOND SERIES ON ITV AFTER RATINGS SUCCESS

ITV have commissioned a second series of Liverpool set comedy G'Wed, Broadcast reports. TV Zone has approached ITV for comment.

Set in Liverpool and filmed entirely on location, G’wed features an exciting cast of fresh, young local talent alongside established actors. G’wed isn’t shy of tackling big issues like grief, sex, diversity and class differences, all with a wicked sense of humour. 

The comedy, which launched back in February, has been seen 1.7m viewers for episode 1 across ITVX, ITV1 and ITV2 and the series has been streamed 4.9 million times, becoming ITVX’s biggest comedy since Changing Ends. 

G’wed is ITV2’s most watched programme of the year after Love Island and across ITV’s channels, the show is the biggest sitcom launch since Kate and Koji in March 2020.  

This follows ITVX recording its best ever quarter from 1 January to 31 March 2024 with an increase of streams by 12% on Q1 last year, including record-breaking months for both January and February. 

Nana Hughes, Head of Comedy ITV said: “It’s amazing to see the success of G’wed across ITVX and the linear channels, a true testament to the new talent involved, the hugely talented cast, excellent authentic writing by Danny Kenny and expertly executive produced by Mario Stylianides. I’m thrilled that G’wed has found a home at ITV and that the comedy resonated with our audience.”

More details on its second series will be announced in due course.