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Fitness guru Joe Wicks and beauty mogul Trinny Woodall join Series 22 of Dragons’ Den as Guest Dragons, with Emma Grede returning after her successful stint last series.

Dragons’ Den had more than 58 million hours viewed across the last series. The programme remains a top 10 title across BBC Entertainment in the last 12 months, with a growing audience showing viewing figures up on series 20.

Joe says: “I can't wait to step into the Den as a Guest Dragon and meet all the brilliant and passionate entrepreneurs. My own journey has shown me that with the right mindset and a lot of hard work, anything is possible. I’m really looking forward to sharing my experiences and hopefully helping some amazing businesses reach their full potential.”

Trinny says: "Building and growing my beauty brand has been one of the great experiences of my life. I'm delighted to join the next series of Dragons' Den as a Guest Dragon, and look forward to discovering the fantastic ideas and passion that the entrepreneurs will bring to the table. I’m looking forward to sharing insights from my own entrepreneurial journey, and hope I can play a part in helping these businesses achieve their goals.”

Emma says: “I’m so happy to be back in the Den. This show is all about opening up the world of business and providing a platform for emerging entrepreneurs who might not otherwise have the opportunity. I’ve thoroughly enjoyed getting to know and support the people and businesses I discovered last time around, and I can't wait to do it all again!"

Samantha Davies, Executive Producer, says: “We were thrilled by the positive response to our first-ever Guest Dragons last series. Adding a sixth Dragon to our much-loved lineup creates a unique dynamic and brings fantastic energy to the show...

"Fitness phenomenon Joe Wicks and beauty mogul Trinny Woodall will bring fresh fire to the pitches, while international fashion tycoon Emma Grede returns after successfully putting entrepreneurs through their paces last series.”

Kalpna Patel-Knight, Head of Entertainment at the BBC, says: “Joining our phenomenal Dragons for Series 22 are business titans Joe, Trinny and Emma. They are three extraordinary entrepreneurs whose expertise and passion will ignite excitement and inspire the next generation of business leaders. I can’t wait to see what they bring to the Den.”

Dragons’ Den will return to BBC One and BBC iPlayer in 2025.


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