Replicating this successful piloting model, Channel 4 has commissioned Dating Pool, a three-part digital series and E4 one-off from Renaissance Studios.
Presented by self-dubbed, ‘comedic Rockstar’ Spuddz, each episode of the three-part social media series Dating Pool will follow one singleton on a cab journey to a romantic date.
Joining them in the cab will be three potential suitors. Together they will be whisked off to one romantic destination, but the suitors will only have the duration of the journey to make an impression and some will be dumped and left to find their own way home along the way. As the cab pulls up only one suitor will be left and make it to the actual date.
Channel 4’s Head of Entertainment and Events, Phil Harris said “Our social pilots were commissioned as part of our drive to grow new titles and talent outside of traditional linear slots and to test new and original ideas with younger audiences wherever they consume content. The performance has been heartening and we are delighted that commissioning in this way is leading to new ideas from great indies.”
Charlene Campbell, Senior Development Producer at Renaissance Studios said: “At Renaissance we create bold impactful content that represents the culture, when Renaissance envisioned this idea, we knew it would change the dating game, and we can’t wait to share this journey with you all.”
Dating Pool was commissioned by Evie Buckley Digital Commissioning Editor, Youth and Entertainment, with Genna Gibson, Commissioning Editor, Entertainment.