Keith Lemon presents this quintessential countdown that charts the memorable Christmas must-haves, big crazes and megasellers from the 1970s to the modern day.
Every generation has their own must-have toys, from Barbie, Transformers and Cabbage Patch Kids to Tamagotchi, Furbys and Teletubbies.
But what are the bestselling toys of the last 50 years? Taking in action figures, board games, electronic pets, cuddly best friends and beyond.
Also featuring insight from social historians, psychologists, toy designers and advertising gurus, we reveal which toys didn't quite make the list, which ones made us cringe, which ones haven't quite stood the test of time and those that were likely broken by Boxing Day.
Britain's Best Selling Toys airs New Year's Eve at 7pm on Channel 4.