ITV CONFIRMS MARCH LAUNCH FOR CELEBRITY BIG BROTHER

ITV have revealed that the new series of Celebrity Big Brother will launch in March 2024 on ITV1 and ITVX, as well as STV and STV Player.

Produced by Initial (part of Banijay UK), the global television phenomenon - Big Brother - launched on its new home this autumn with 3.6m viewers across ITV1, STV ITV2 and ITVX in a disruptive multi-channel takeover.

Celebrity Big Brother will see a new cast of famous faces isolated from the outside world as they embark on the ultimate social experiment, taking up residence in the iconic Big Brother house.

Leaving luxury behind, the celebrities will take part in weekly nominations and tough tasks with cameras capturing their every move. Who will win the hearts of the nation, go all the way to the finish line and be crowned the winner?

Celebrity Big Brother will be followed each night by Celebrity Big Brother: Late & Live - giving viewers an additional hour of exclusive content.

Airing on ITV2 and ITVX, Celebrity Big Brother: Late & Live will once again be the only place to watch the famous evictees first live interview alongside an array of unmissable exclusive features including access to the camera runs, special guest commentary and debate.

The Celebrity Big Brother: Live Stream will also return to screens, airing seven nights a week on ITVX and STV Player, giving fans the opportunity to watch live footage into the small hours after Celebrity Big Brother: Late & Live.

Paul Mortimer, Director of Reality Commissioning & Acquisitions and Controller, ITV2 and ITVBe said: "The reception from our viewers to Big Brother's return has been fantastic...

"We're therefore thrilled to announce that we'll be bringing our very own celebrity edition to ITV1 and ITVX next year. Casting is underway to find a new batch of famous faces who are sure to provide more iconic and unmissable BB moments."

Natalka Znak, CEO of Initial, Remarkable Entertainment and Znak TV added: “The launch series on ITV2 has been so much fun to make and we’re glad Big Brother has found a whole new audience on ITV2. It’s been a joy working with ITV and we’re excited to do it all over again and this time with celebrities and on ITV1.”

Celebrity Big Brother launches March 2024 on ITV1 and ITVX.