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Reports: BBC One to launch new daytime magazine show

A source close to the project told the Daily Mail: ‘BBC Breakfast beats Good Morning Britain every day and The One Show is one of the channel’s most loved and popular programmes, so the concept is based on that. The thinking is that if they can put a daytime version of the show on straight after BBC Breakfast, they’ll keep some of those viewers, and will follow the same formula as The One Show but with segments tailored to a new daytime audience.

‘Everyone at the BBC is very excited about this. They know that this could be quite the rival for This Morning, for the first time ever.’

Commenting on the new daytime show, a BBC source said: ‘The mix of content aims to both entertain and inform viewers, providing great company and trusted expertise.’

Carla-Maria Lawson, Head of BBC Daytime & Early Peak, added: ‘Following the success of shows such as HealthCheck UK Live, Daily Kitchen Live and Your Money and Your Life with a mix of good company and expert advice reflecting their concerns, we’re excited to be bringing a new daily, topical live programme to BBC1 at 9.15 following BBC Breakfast, and look forward to sharing more details soon.’


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