BBC UNVEILS NEW VISUAL IDENTITY WITH NEW CHANNEL LOGOS AND USER EXPERIENCE

The changes will come come in from Wednesday 20th October 2021.



The BBC explain: "Over the coming months we will be modernising all aspects of our services so the experience feels coherent wherever you access our content. We’ll join the dots between the different bits of the BBC through simplified layouts and graphics. For example, BBC iPlayer and BBC Sounds are already evolving to help our audiences discover more of what’s available."





"BBC One, Two and Four will start to look and feel different across all nations, plus BBC Scotland and BBC Alba. The junctions between TV programmes will use updated designs, with simplified navigation menus, and promotional content. These early changes will help build familiarity with the new look of the BBC."





"There are plenty of little changes, designed to make a big difference and we’ll introduce them gradually across our services. iPlayer and Sounds will continue to change over the next six months and beyond, while News, Weather, Sport and Bitesize will follow after that."






"In time, when audiences browse iPlayer and Sounds, watch TV, read the Sport headlines online or check the News app, they’ll see a new, modern and distinctive BBC across TV, online and mobile, that’s easier to use. It will be unmistakably BBC, just like our content."