The TV presenting duo are reportedly developing the show though their production company Mitre Television.
It's not clear whether or not Ant & Dec will be presenting the gameshow, or if they're developing the project for other presenter(s).
A TV insider told The Sun: "Ant, Dec and the team behind this new show are keeping all the details under wraps for now. But it promises to be another sure-fire hit for the lads. Whether they host it or not remains to be seen...
They continued: "But either way, it’s very much the lads’ baby and they’ll put their all into making it a success. Like all their other projects, it won’t just be a rehash of other formats. It promises to have their own unique twist and hallmark touches."
Filming is due to begin this Autumn for airing in 2022. More details will be revealed in due course.
ITV are yet to comment.