WIN WIN: LAUNCH DATE REVEALED FOR ITV'S MOST INTERACTIVE QUIZ SHOW EVER

ITV’s new quiz show Win Win will be the most interactive quiz show ever aired in the UK, as viewers playing from the comfort of their sofas get the chance to win the same truly amazing prizes as the contestants playing in studio.

Over six Saturday nights from Saturday 6th September (as revealed on the show's official website with a countdown timer), the series builds to an epic finale where one contestant is guaranteed to win £1,000,000 - and that winner could even be a viewer who made it through to the final. Mel Giedroyc and Sue Perkins will host, with each show packed with humour, drama and life-changing decisions. 

Playing survey questions based on the views of the Great British public, a 40-strong group of studio contestants, and viewers, play to win prizes including dream holidays, luxury cars, and tickets to some of the world’s biggest sporting and entertainment events.

In what is ITV’s biggest ever ad-funded series, the show comes via BE Studio from ITV, a full-service creative studio producing Ad Funded Entertainment (AFE), which has brought People’s Postcode Lottery and ITV together to co-fund this entirely new Hello Dolly format. 

Host Mel said: “This quiz is so extra! Imagine winning something like a car just by playing along with a gameshow you’re watching on a Saturday night in your pyjamas? I can’t wait!”

Host Sue said: “If I wasn’t hosting this, I’d be playing it at home; sat in my leopard print onesie, cuddling the dog whilst trying to figure out The Nation’s favourite chocolate bar. Bring it on!”

Win Win begins Saturday 6th September on ITV1.